The Blender Market Unhinged After Ninja Kitchen Claimed Their Blender Better than Vitamix
02/18/2007
With all the hype for living healthy by drink a green smoothie indirectly also affect the competitiveness of manufacturers which produce a blender. People who usually use a blender for cooking purpose nowadays use this machine for making smoothie also, this means the demands of blenders is increased the manufacturers compete for more to take this big opportunity
The top line blender producer that already known because of its quality is Vitamix. For people who don't know what a Vitamix is, it's an incredibly powerful blender with an enormously strong engine. If the Vitamix can't do the task then you know that it's just not too blending.
The only problem with Vitamix is the price which relatively expensive. You have to spend at least USD 600 to get their latest blender, an amount that is not suited for all people. Keep in mind not all people would like to spend that amount of money for a single blender especially when they used to spend just $100 for just a blender.
Ninja Kitchen Offers an Alternative
Knowing the facts that demand blender that good for making smoothie Ninja Kitchen a company which already in the kitchen appliance markets for a while trying to 'steal' the Vitamix markets, by offering a cheaper blender which they claims can do the same tasks as Vitamix does.
They even made the competition getting hot by launch Ninja Ultima Blender with a box that has a tag that "This blender can beat $600 Vitamix blender".
Frankly to say it is hard to believe that a $100 blender can compete or even beat the $600 blender. My doubts lead me to dig some more information on the internet about the quality of this blender, and I found this review helped me much to understand what going on in the competition between Vitamix vs Ninja.
By read that article I can concluded that Ninja made this a very serious competition, plus when I checked on Amazon.com I can see if they have been sold this blender more than 3,000 pieces, while in other hands Vitamix sold about 500 pieces so far.
Is that true Ninja better than Vitamix?
At this points, we shall agree that Ninja price vs. Vitamix price is the real deal. No doubts if the cost would be a huge factor that can make the market lean to Ninja. But can the price alone satisfied the customers need? How about the quality? Is the machine as good as Vitamix's? How about the durability?
To help you to understand more, let me break down those 3 aspects that should be your references to choose whether to buy Ninja or Vitamix.
1. Quality of Ninja vs Vitamix
If we talk about quality we must look at the material, a cheap plastic material is an indicator that a blender is not a good quality blender. Unfortunately, that is what I found in Ninja Ultima Blender! when I opened the box and as soon as I checked the body and the container I can say this is not a high-end quality blender.
The body is all plastics from the dial and also the driver socket. While on Vitamix, the blender body made from stainless steel and the driver is all metal.
If you look further on the blades, there is a significant difference, that Vitamix uses stainless steel for the whole body of the blades while Ninja again uses plastics.
2. The machine between Vitamix versus Ninja
When Ninja Kitchen decided to compete with Vitamix they realized that they need a good motor. That is why they put a 1,500 Watt motor on their blender. While Vitamix has 1,380 watts engine. This is can be a plus point for Ninja Ultima since it seems to have more power around 120 watts bigger than Vitamix's motor.
The bigger watts of the motor the bigger power output of the motor itself, but that also means the electricity consumption getting increased too.
3. Compare the durability between Ninja and Vitamix
I believe that all people love to have a kitchen appliance which can serve you as long as possible. Especially you bought it at a high price. What makes the Vitamix outstanding is they over 7 years full warranty support, while Ninja only supports 2-year standard warranty for their blender.
Again, this is a huge difference, now you should be realized if you buy an expensive Vitamix you are covered with 7 years warranty which can make you feel secure since you will not need to find another blender until at least seven years ahead.
The conclusion
We cannot deny that price is a huge factor here, I would recommend Ninja Ultima Blender if you are short of budget. But if budget is not a problem then go with Vitamix, since price cannot lie, you always get what you paid.